Without a proper strategy, no company or brand can reach the public. Brands want to gain people’s trust to sell a product or a service. But there are so many right and wrong strategies to do this, which puts a simple question in front of you. In this article, we have attempted to answer this question: Which Strategy Best Helps a Famous Brand Company Reach Consumers?
So, Which Strategy Best Helps a Famous Brand Company Reach Consumers?
Most famous brand companies reach their consumers with a strategy known as Public Relations (PR). PR is the most successful way to create awareness and interest for your brand.
If PR is not done right, it can fire back on the brand. However, if PR is done correctly, it can create a positive word of mouth for your product.
Let us understand this with a few examples.
Examples of successful PR campaigns
- Nike: Find Your Greatness is a campaign where the company tries to reach sportspersons and regular people by infusing the idea of greatness within them. This ad campaign focuses on finding greatness within yourself and relates very well to the masses.
- Apple’s Think Different campaign is a good example of how a tech company reaches the right audience to sell iPhones. You should note that this advertisement does not even talk about Apple products. But, it creates awareness for its brand by creating something that matters to the masses.
- Then, there are other creative ways to sell your products. Coca-Cola’s music video titled I’d Like To Buy The World A Coke is one creative example. They created a music video that resonates with the hearts and minds of the common people. This campaign also promotes unity among all races and nationalities.
Related Article: What do Multimillion-Dollar Sponsorships of Famous Athletes Symbolize?
I hope these examples have cleared up a few things for you. This is the end of our article on Which Strategy Best Helps a Famous Brand Company Reach Consumers?
